In the financial services sector, personalised video communication has become increasingly popular. However, traditional solutions can fall short in addressing critical security concerns. Video Canvas, developed by Money Alive, offers an innovative approach that directly tackles these issues.
Understanding the Limitations of Legacy Solutions
Traditional personalised video platforms typically operate as follows:
- Data Transmission: Customer data is sent to third-party cloud services for processing.
- External Rendering: Videos are rendered on external servers.
- Pre-rendered Delivery: Finished videos are streamed or downloaded to the end-user.
This approach presents several security vulnerabilities:
- Data Exposure: Sensitive financial information is transmitted and processed outside the institution's secure environment.
- Limited Control: Financial institutions have reduced oversight of data handling and storage.
- Compliance Challenges: Meeting strict financial regulations becomes more complex when data leaves the premises.
- Scalability Issues: Increasing personalisation often means increased data transmission and associated risks.
How Video Canvas Addresses These Challenges
Video Canvas takes a fundamentally different approach:
- On-Premise Data Handling:
- Legacy Flaw: Data leaves secure environments.
- Video Canvas Solution: All sensitive data remains within the financial institution's infrastructure.
- Browser-Based Processing:
- Legacy Flaw: Reliance on external rendering services.
- Video Canvas Solution: Personalisation occurs directly in the user's browser, eliminating the need for external data processing.
- Real-Time Rendering:
- Legacy Flaw: Pre-rendered videos limit flexibility and increase storage needs.
- Video Canvas Solution: Content is rendered in real-time, allowing for dynamic updates and reducing storage requirements.
- Flexible SDK Integration:
- Legacy Flaw: Often requires significant changes to existing systems.
- Video Canvas Solution: The Software Development Kit (SDK) allows for seamless integration with existing secure web infrastructure.
- Scalable Personalisation:
- Legacy Flaw: Increased personalisation often means increased security risks.
- Video Canvas Solution: Unlimited personalisation points without compromising security, as all processing occurs locally.
The Impact for Financial Services
By addressing the core security flaws of traditional systems, Video Canvas offers financial institutions several key benefits:
- Enhanced Data Protection: Client information never leaves the controlled environment.
- Simplified Regulatory Compliance: Aligns more easily with strict financial data handling regulations.
- Improved Control: Full visibility and control over data processing and storage.
- Scalable Security: Personalisation can be increased without proportionally increasing security risks.
Conclusion
Video Canvas represents a significant advancement in secure, personalised video communication for the financial sector. By fundamentally rethinking how personalised videos are created and delivered, it addresses the key security flaws inherent in legacy systems. For financial institutions looking to leverage the power of personalised video without compromising on security, Video Canvas offers a solution that is both innovative and trustworthy.
