The importance of web accessibility for all

Did you know that approximately 20% of the population relies on assistive technology to access the internet? That translates to over 13 million people in the UK and more than 65 million people in the US alone. Despite this staggering number, a shocking 98% of websites do not comply with the Web Content Accessibility Guidelines (WCAG) version 2.1, according to AccessiBe. This digital divide is further evidenced by the fact that 15% of disabled people report "never" going online, compared to just 5% of non-disabled individuals.

Understanding the digital divide

The internet has become an essential part of daily life, serving as a primary channel for everything from education and employment to healthcare and social connections. However, this digital landscape poses significant accessibility challenges for those with specific needs. Users most likely to encounter difficulties with online services include individuals with physical disabilities, those with attention disorders, people with decreased vision, individuals with learning or comprehension difficulties, and those facing challenges with literacy or language.

These barriers aren't just inconvenient—they represent a form of digital exclusion that can significantly impact people's lives. When websites and digital services aren't accessible, they effectively shut out millions of potential users from accessing vital information and services.

The business case for accessibility

Beyond the moral imperative, there's a compelling business case for web accessibility. Organisations that ignore accessibility aren't just excluding potential customers—they're also exposing themselves to legal risks and missing out on significant market opportunities. Consider these facts:

• The global market of people with disabilities represents an annual disposable income of £1.9 trillion
• Accessible websites typically perform better in search engine rankings
• Companies with accessible digital presence often see improved brand reputation and customer loyalty
• Accessible design often leads to better usability for all users, not just those with disabilities

Technology solutions making a difference

At Video Canvas, we understand that true accessibility requires more than just checking boxes—it demands a comprehensive approach to inclusive design. Our commitment to accessibility is reflected in every aspect of our product:

Comprehensive accessibility features

Our specialised accessibility mode goes beyond basic compliance to offer:

• Full WCAG 2.1 compliance with planned upgrades for WCAG 2.2
• Customisable interface settings for individual needs
• Enhanced colour contrast options for better readability
• Built-in text-to-speech functionality
• Flexible image controls for users who rely on screen readers
• Complete keyboard navigation support

The power of personalisation

We recognise that accessibility isn't one-size-fits-all. Each user has unique needs and preferences, which is why our platform allows for extensive customisation. Users can easily toggle between standard and accessible modes, adjust contrast ratios, modify text size, and control image display—all without sacrificing functionality or content quality.

Building a more inclusive future

The journey toward complete web accessibility is ongoing, but every step forward makes a difference. Here's how organisations can contribute to a more inclusive digital world:

Start with education

Understanding accessibility isn't just about following guidelines—it's about empathising with users and understanding their needs. Organisations should invest in training their teams about accessibility principles and best practices.

Embrace universal design

Rather than treating accessibility as an afterthought, embrace universal design principles from the start. This approach ensures that digital products are inherently accessible to everyone, regardless of their abilities.

Regular testing and updates

Accessibility isn't a one-time fix. Regular testing with various assistive technologies and ongoing updates ensure that digital content remains accessible as technology evolves and standards change.

Looking ahead

The future of web accessibility is promising, with advancing technologies and growing awareness of its importance. However, there's still much work to be done. As we continue to develop and refine our Video Canvas platform, we remain committed to our vision of a truly inclusive digital world—one where technology enhances rather than hinders access to information and services.

By prioritising accessibility in digital design and development, we can work together to create a more inclusive online environment that truly serves everyone. After all, the internet's greatest promise isn't just in its ability to connect people—it's in its potential to connect ALL people, regardless of their abilities or circumstances.

Remember: accessibility isn't just about compliance—it's about creating equal opportunities in our increasingly digital world. When we make the web accessible to everyone, we all benefit from a richer, more diverse digital experience.